Over the last decade, the production volumes of publishing, audiovisual, and broadcasting activities in Sweden have exhibited volatility. After peaking in 2014 at 191.96 Billion SEK, there were several downturns, notably in 2015 (-6.73%) and 2016 (-6.09%). A remarkable recovery occurred in 2018 (13.16%) and 2019 (7.66%). However, the industry faced a significant decline in 2020 (-17.33%) due to global disruptions, followed by a strong rebound in 2021 (25.37%). As we entered 2023, volumes have stabilized with a value of 214.09 Billion SEK, reflecting a modest annual growth rate (1.86%).
Looking ahead, the industry is in a slow but steady growth trajectory, projected to grow at an average annual rate (CAGR) of 1.43% from 2024 to 2028. By 2028, the volume is forecasted to reach 234.78 Billion SEK, a 7.37% increase from 2023.
Future trends to watch for include digital transformation, the increasing significance of streaming services, shifts in consumer content consumption patterns, and potential regulatory changes impacting content production and distribution. Keeping an eye on these dynamics is crucial for forecasting and strategic planning in the sector.
