The market for washing and cleaning preparations in Senegal experienced fluctuations in size value over the past decade. In 2023, the market value stood at 16.48 million USD. From 2013 to 2020, the market observed a consistent decline with notable drops in 2017 and 2020. However, 2021 and 2022 saw a recovery with positive growth rates, before slightly declining again in 2023. The compound annual growth rate over the last five years indicates a modest shrinking trend of approximately -2.63% per year.
Future trends to watch for include:
- Increasing demand for eco-friendly cleaning products.
- Growing urbanization and its impact on consumer behavior.
- Potential influences from economic recovery and increased spending power.
- Innovations in product formulations to meet local preferences.
