From 2013 to 2023, Greece's solid soap market size per capita showed a downward trend from $1.64 to $1.40 USD. The year-on-year variations in 2022 and 2023 were minor, showcasing a decrease of 1.39% and 1.43% respectively. Analyzing over a five-year period from 2018 to 2023, the market exhibited a compound annual growth rate (CAGR) of -1.53%.
Future trends to watch for include potential changes in consumer preferences towards liquid alternatives, sustainability concerns influencing packaging choices, and economic recovery post-pandemic that could impact consumer spending habits on personal care products in Greece.
