Analysis reveals a stable upward trend in the export volume of Personal Deodorants and Antiperspirants from Singapore, rising from 5.87 million kilograms in 2013 to 12.76 million kilograms in 2023. The volume registered significant year-on-year fluctuations with peaks such as a 52.83% increase in 2013 and a 25.46% rise in 2017. Over the past five years, the average annual growth rate (CAGR) stood at 4.3%, reflecting consistent market expansion.
Looking ahead, forecasts indicate a continued growth trajectory, albeit at a slower pace. From 2024 to 2028, the average annual increase is projected to be 2.69%, with an overall growth rate of 14.18%. This suggests a maturing market with potential for sustained yet moderate gains.
Future trends to monitor include:
- Shifts in consumer preferences toward natural and eco-friendly products.
- Regulatory changes impacting product formulations and export policies.
- Technological advancements in product efficiency and packaging.