The Italian underwear market has experienced significant fluctuations over the past decade. From 2013 to 2023, the market saw an initial rise in volume, peaking in 2014, before facing a general decline in subsequent years with occasional rebounds. In 2023, the market stood at approximately 720 million units, reflecting a slight decrease from the previous year.
Year-on-year variations illustrate the market's volatility, with notable drops in 2015, 2019, and 2021, while 2017 and 2022 saw positive growth. Over the last five years, the compound annual growth rate (CAGR) registered a decline of about 3.17%.
Looking ahead, the forecast suggests a continued downward trend with a projected CAGR of -0.95% from 2024 to 2028. The market is expected to shrink by approximately 4.64% over this period, indicating sustained challenges.
Future trends to watch for include shifts toward sustainable and eco-friendly materials, evolving consumer preferences, and potential market recovery driven by innovative products and digital transformation in retail.
