The Swiss market for men's and boys' underpants made of cotton is projected to grow steadily from 2024 to 2028. In 2023, the market value stood at 125 million US Dollars. The forecasted values show a year-on-year percentage increase with a CAGR of approximately 1%. Specifically, the market is expected to grow as follows: from 126.66 million in 2024 to 128.33 million in 2025, 129.97 million in 2026, 131.57 million in 2027, and 133.15 million in 2028. This demonstrates a consistent upward trend in market value.
Future trends to watch for include:
• Increased consumer preference for sustainable and eco-friendly cotton options.• Innovations in fabric technology enhancing comfort and durability.• Potential impact of international trade policies on cotton prices.• Influence of fashion trends and brand loyalty on consumer purchasing behavior.• Growth in e-commerce and online retailing shaping market dynamics.
