The personal deodorants and antiperspirants market in Germany experienced fluctuations over the past decade, with the market size value peaking in 2013 at $862.58 million, then declining significantly to $717.93 million in 2015, before showing a general trend of moderate annual variability. In 2023, the market stood at $779.79 million, slightly decreasing from $782.29 million in 2022. Year-on-year variation over the last two years was -0.32%. The 5-year CAGR leading to 2023 was -0.98%, indicating a slight contraction.
Forecasting ahead, the market is expected to continue this gradual decline, with an estimated value of $766.74 million by 2028. The forecasted 5-year CAGR from 2024 to 2028 is -0.27%, projecting a minimal annual decrease in market size, resulting in an overall 1.33% reduction over five years.
Future trends to watch for:
- Increased demand for natural and organic deodorant options.
- Heightened consumer awareness of sustainable and eco-friendly packaging.
- Innovation in product formulas to cater to specific consumer preferences such as sensitive skin and long-lasting protection.
- Expansion of e-commerce channels offering a broader range of product choices.
