In 2023, the percentage of individuals who made an online purchase within the last three months stood at approximately 74.99% in the Auvergne-Rhône-Alpes region. Forecasted figures from 2024 to 2028 project a steady increase, reaching 79.57% by 2028, translating to an annual growth rate in the region of 1.5% based on compounded annual growth rate.
Future trends to watch for:
- Increased internet accessibility and mobile penetration could further boost online purchasing activity.
- Innovations in e-commerce platforms may drive user engagement and conversion rates.
- Socio-economic factors, such as changing consumer preferences and disposable income variations, will also influence these forecasts.
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