The number of enterprises in the retail sale via mail order houses or via internet sector in Finland has seen a steady increase over the last decade. As of 2023, the number of enterprises stood at 1300 units. This growth represents an 8.19% year-on-year increase. Over the previous five years, the average annual growth rate (CAGR) was 10.45%. Significant growth spurts were observed between 2017 and 2019, with annual increases of 8.04%, 8.54%, and 14.59% respectively. The sector continued to grow robustly with notable double-digit year-on-year variations until 2022. Forecasts suggest that by 2028, the number of enterprises will reach 1780 units, with a forecasted five-year CAGR of 5.03%, indicating a slight slowdown compared to the previous period but still maintaining a healthy growth rate of 27.83% over five years.
Future trends to watch for involve potential impacts of technological advancements and shifts in consumer behavior. E-commerce integration with augmented reality, AI-driven customer insights, and the expansion of delivery logistics will play pivotal roles in shaping the sector. Additionally, sustainability and eco-friendly practices may also emerge as significant factors influencing the market dynamics.
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