The import of printed or illustrated postcards and greeting cards to Brazil is projected to decrease from 104.84 thousand kilograms in 2024 to 68.6 thousand kilograms by 2028. This forecast indicates a consistent downward trend with approximate annual declines of 8-10%. Compared to 2023, where the volume of import stood just below 105 thousand kilograms, the trend reveals a sharp decline in demand or shifts in market dynamics over the forecasted period.
Future trends to watch for:
- Potential digitalization and the rise of electronic greetings affecting traditional card imports.
- Increasing production capabilities within Brazil could reduce reliance on imports.
- Cultural shifts or environmental concerns promoting the decline in paper-based products.
