The re-import of trade advertising material and catalogues to France is anticipated to see a steady decline from 2024 to 2028, beginning at 974.95 thousand kilograms in 2024 and falling to 782.18 thousand kilograms in 2028. This translates to an average annual decrease of approximately 5.3%. The decreasing trend suggests that digital marketing solutions may continue to replace traditional printed advertising materials, affecting the volume of re-imports negatively.

Future trends to watch include:

Increased digital transformation within the advertising sector, potentially reducing demand for physical materials.
Potential policy changes related to recycling and sustainability, which could impact import patterns.
Economic factors post-2024, such as changes in trade regulations, that could influence re-import volumes.