The import of trade advertising material and catalogues to Japan is projected to decrease steadily from 2024 to 2028. Starting from a volume of 12.257 million kilograms in 2024, it is forecasted to drop consistently, reaching 11.924 million kilograms by 2028. This represents an average decline of 0.68% annually over this period. In 2023, the volume stood at 12.343 million kilograms, suggesting an observable downward trend as imports continue to diminish year on year.

Future trends to watch for:

Impact of digital transformation on physical advertisement material.
Potential trade agreements or tariffs impacting import costs and practices.
Shifts in consumer behavior towards sustainable and digital solutions could further affect demand.