In 2023, Italy led the market with a substantial share of short-stay accommodation establishments, contributing 41.56%. Croatia followed with 24.19%, while Spain and Switzerland had 7.18% and 6.12% respectively. Notable grow areas include Slovenia, which saw a robust year-on-year increase of 10.5%, and Portugal with 11.64%. Conversely, Switzerland and Greece experienced declines, decreasing by 3.32% and 6.56% respectively. Over the last five years, most regions displayed modest growth, while outliers like Malta and Portugal quickly increased their number of establishments, indicating emerging markets.
Looking to the future, there may be a continued rise in short-stay accommodations driven by consumer preference for flexible travel options. As countries ease regulations and emphasize tourism recovery post-pandemic, further establishment growth is likely, especially in emerging markets. Sustainability and the tech-first approach in booking and management systems could drive competitive differentiation in regions with high establishment shares.
Top countries in Number of Short-Stay Accommodations Establishments Share by Country (Units (Establishments))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 41.56 | 2023 | +2.29% | +1.43% | View data |
| 2 | 2 Croatia | 24.19 | 2023 | +4.16% | +1.24% | View data |
| 3 | 3 Spain | 7.18 | 2023 | -4.35% | +1.95% | View data |
| 4 | 4 Switzerland | 6.12 | 2023 | -5.1% | -3.32% | View data |
| 5 | 5 Greece | 4.26 | 2023 | +2.21% | -6.56% | View data |
| 6 | 6 Germany | 3.24 | 2023 | +1.04% | +0.8% | View data |
| 7 | 7 Austria | 2.19 | 2023 | -14.75% | +2.83% | View data |
| 8 | 8 Slovenia | 1.9 | 2023 | +7.17% | +10.5% | View data |
| 9 | 9 Belgium | 1.83 | 2023 | +0.7% | +3.21% | View data |
| 10 | 10 Portugal | 1.23 | 2023 | +8.94% | +11.64% | View data |
