The brown husked rice market in France showed moderate growth in per capita volume from 2013 to 2023, rising incrementally from 1.22 kg to 1.67 kg per capita. The market experienced fluctuations, with notable increases in 2015 and steady growth from 2020 to 2023, showcasing a compound annual growth rate (CAGR) over the last five years ending in 2023. In 2023, per capita consumption was 1.67 kg, indicating gradual acceptance and integration of brown rice into the French diet.
Looking ahead, watch for trends such as increasing health consciousness, which could boost demand, alongside potential market impacts from changing consumer preferences and agricultural innovations in rice cultivation.
