Forecast: Fresh Poultry Meat Market Size Value in Italy

The market value for fresh poultry meat in Italy stood at 4.497 billion Euros in 2023. Analyzing the year-on-year variations, the market demonstrated a substantial increase of 4.29% in 2014, a significant rise of 10.51% in 2015, followed by fluctuations including a notable decline of 7.94% in 2016. There was a marked recovery in 2019 with an impressive 14.25% rise. In recent years, modest growth continued with 8.44% in 2021, and relatively smaller increases of 1.29% in 2022 and 1.26% in 2023. The 5-year compounded annual growth rate (CAGR) leading up to 2023 averaged to a commendable 3.45%. Into the future, from 2024 through 2028, the market is forecasted to grow at a steady yet moderate 0.93% per annum, totaling a growth rate of 4.75% over the five-year span.

Future trends to watch for in the Italian fresh poultry meat market include a shift towards organic and free-range poultry, driven by increased consumer awareness and demand for healthier, sustainable options. Additionally, technological advancements in poultry farming and processing, along with innovative packaging solutions, are expected to enhance product quality and shelf life, contributing to market growth. Increasing regulatory standards and potential trade agreements may also impact market dynamics.

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