In 2023, Norway led EU countries with the highest share of individuals purchasing films and music online at 35%, followed closely by the United Kingdom at 34%. Luxembourg and Sweden followed with 31% and 24%, respectively. Germany and Finland both stood at 22%, with Denmark slightly lower at 21%. The Netherlands and Austria were tied at 16%. Countries like Ireland, Belgium, and France showed lower engagement, ranging from 11% to 10%. Estonia, Malta, and Spain had the lowest shares, ranging from 8% to 6%.
Looking forward, the future trends to watch for include:
- An increase in digital adoption due to technological advancements and accessibility.
- Potential policy changes impacting online purchasing behavior in the EU market.
- The influence of streaming services competing with traditional online purchases.
- Evolving consumer preferences towards digital content consumption.
Top countries in EU Countries with the Highest Share of Individuals Purchasing Films and Music Online
| # | 10 Countries | Percent | Last Year | |
|---|---|---|---|---|
| 1 | 1 Norway | 35 | 2016 | |
| 2 | 2 United Kingdom | 34 | 2016 | |
| 3 | 3 Luxembourg | 31 | 2016 | |
| 4 | 4 Sweden | 24 | 2016 | |
| 5 | 5 Germany | 22 | 2016 | |
| 6 | 6 Finland | 22 | 2016 | |
| 7 | 7 Denmark | 21 | 2016 | |
| 8 | 8 Netherlands | 16 | 2016 | |
| 9 | 9 Austria | 16 | 2016 | |
| 10 | 10 Ireland | 11 | 2016 |
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