As of 2023, 57% of internet users in Lombardy had made an online purchase in the last three months. Forecasts from 2024 to 2028 show a steady annual increase, peaking at 71.37% by 2028. From 2024 onward, the year-on-year growth is consistent, reflecting a compound annual growth rate (CAGR) of about 4.5% over these years. The trend signifies a strong acceleration in digital adoption among consumers.
Future trends to watch for include the increasing integration of omnichannel retailing strategies and the impact of technological advancements such as AI and AR on consumer purchasing behaviors. These factors may propel further growth in online purchasing rates.
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