The forecast for Italy's soap market, excluding solid soaps, shows a steady increase in value per capita from 2024 to 2028, starting at $5.58 and rising to $5.73. Since we are in 2024 and the historical data for 2023 is needed for a clearer understanding, it's crucial to note the continuous growth trend over these years with an annual increase rate of about 0.3 to 0.4%. While a specific CAGR can't be calculated without 2023 data, the growth suggests a stable demand for liquid and other non-solid soaps.
Future trends to watch for:
- Increasing consumer preference for sustainable and eco-friendly products.
- Innovations in soap formulations, including skincare benefits.
- Potential impact of regulatory changes on ingredient transparency and labeling.
- Economic factors influencing consumer spending and market growth.
