The turnover of the underwear market in Italy has shown a consistent decline over the years. Standing at 1.77 billion Euros in 2013, it decreased steadily, reaching 0.845 billion Euros in 2023. This represents a significant reduction, with the year-on-year variation over the last two years being -8.36% in 2023 and -4.82% in 2022. From 2024 onwards, the forecast indicates a sharper decline, with the market expected to stand at only 0.2947 billion Euros by 2028. The compound annual growth rate (CAGR) over the last five years up to 2023 is -9.23%, while the future 5-year CAGR is forecasted at -16.59%, indicating an accelerated decrease. Over the next five years, the market is projected to shrink by approximately 59.62%.
Future trends to watch for:
- Continued digital transformation and its impact on consumer behavior and preferences.
- The role of sustainability trends influencing buying decisions in the apparel sector.
- Potential economic factors that might influence disposable income and spending on non-essential items like underwear.
