Forecast: Tourism Employment in Finland

Tourism employment in Finland exhibited a dynamic trajectory from 2013 to 2023. The number of employees in the sector showed a steady increase until 2019, reflecting a robust growth trend. However, the COVID-19 pandemic severely impacted the industry in 2020, causing a sharp decline of 21.77% in employment. The sector rebounded in subsequent years, with employment figures reaching 138.55 thousand employees in 2023, marking a 5.9% increase from the previous year. The compound annual growth rate (CAGR) over the last five years was 1.34%.

Future trends predict a consistent rise in tourism employment in Finland, with forecasts estimating a figure of 147.12 thousand employees by 2028. The CAGR over the next five years is expected to be 0.95%, with a forecasted growth rate of 4.86%.

Trends to watch for in the future include:

• Adapting to changes in tourism demand post-pandemic.
• Investments in sustainable tourism.
• The impact of digital transformation on tourism services.