Sweet potato consumption in the US is forecasted to increase progressively from 2024 to 2028. Values are projected at 8.03 pounds in 2024, rising steadily to 8.5 pounds by 2028, indicative of a positive trend. In 2023, the actual consumption stood slightly below the 8-pound mark, reflecting a consistent upward trajectory.
Year-on-year variations from 2024 forward show moderately consistent growth, with a Compound Annual Growth Rate (CAGR) over the five-year period revealing an average annual increase of approximately 1.5%.
Future trends to watch for include consumer shifts towards healthier eating and plant-based diets, which could further drive demand for sweet potatoes. Market adaptability in terms of product diversification and supply chain efficiency will also be crucial in meeting growing consumption demands.
