Forecast: Total Internet Users in Thailand

In 2023, the number of internet users in Thailand stood at 70.07 units per thousand persons. Over the last two years, 2022 and 2023 showed variations of -0.7% and 4.01% respectively, indicating a slight recovery from the dip observed in 2022. The last five years’ CAGR (2018-2023) is 4.28%, revealing a deceleration in growth compared to the previous years. From 2013 to 2023, the data showed a general upward trend in internet users, although the rate of growth fluctuated, with notably high year-on-year variations in the early years and moderating growth into the recent years.

The forecast data from 2024 to 2028 project a steady but slower growth, with a five-year CAGR of 2.58%, indicating the market is maturing. By 2028, the internet user base is expected to grow by 13.6% from 2023 values, reaching 82.91 units per thousand persons.

Future trends to watch for include the impact of technological advancements and government policies on digital inclusion, the effect of emerging social and digital platforms on user engagement, and the role of affordable internet access in rural areas to sustain growth.