The Personal Deodorants and Antiperspirants market in France experienced a significant decline from 2013 to 2016, dropping from $802.75 million to $639.24 million. A modest recovery occurred between 2017 and 2019, bringing the market value to $735.7 million. However, the market faced a downturn again in 2020 due to external factors such as the global pandemic, reducing the value to $691.39 million. From 2021 to 2023, the market showed a slight annual decrease, with the value standing at $675.39 million in 2023. The forecast from 2024 to 2028 shows a consistent annual decline, with an expected value of $658.33 million in 2028.
Variations over the last two years (2022 to 2023) highlight a yearly decline of -0.52%. Over the past five years (2019 to 2023), the market's CAGR stood at -1.07%, indicating a steady reduction. Future trends suggest the market will continue to decline, albeit slower, with a forecasted 5-year CAGR of -0.41% from 2024 to 2028.
Future trends to watch for:
- Innovation in product formulations with natural ingredients.
- Increasing consumer preference for eco-friendly and sustainable packaging.
- Potential market recovery post-pandemic with lifestyle normalization.
- Impact of digital marketing strategies and e-commerce growth.
