In 2023, the market size for Women and Girl Briefs and Panties made of cotton in China was approximately USD 2.48 billion. From 2024 onwards, projections indicate an upward trajectory with a growth of USD 2.554 billion in 2024, continuing to USD 2.817 billion by 2028, representing an average compound annual growth rate (CAGR) of about 2.64% over this five-year period. The year-on-year growth percentages highlight a steady increase, peaking in 2028.
Future trends to watch for include a growing consumer preference for sustainable cotton products and the potential influence of younger, fashion-conscious demographics. Advances in e-commerce and digital retail strategies could further enhance market penetration, while innovations in fabric technology may offer new functionalities and consumer appeal.
