The market for women's and girls’ blouses and shirts made of cotton in Switzerland has experienced a consistent decline in per capita value from 2013 to 2023. In 2023, the value stood at $6.49, indicating a continuous downward trend since 2013 when it was $11.43 per capita. The declining trend is evident with an average annual decrease of about 3.80% over the past five years. Specifically, in the last two years, the market saw a reduction of 5.57% in 2022 and 5.54% in 2023.

Future trends to watch for include:

A further decline in market size is likely unless there is a shift in consumer preferences towards sustainable and natural fibers, possibly reviving demand.
Increased interest in sustainable fashion could potentially stabilize market value if marketing strategies are aligned with environmental concerns.
The impact of hybrid working models may also influence dress code preferences, thereby affecting market demand.