There has been a noticeable increase in the market size volume of women's or girls' jerseys, pullovers, sweatshirts, waistcoats, and cardigans of cotton in Estonia between 2013 and 2023. Starting from a value of 462.1 thousand units in 2013, the market grew to reach 725.2 thousand units by 2023. The market experienced significant fluctuations, with peaks in 2017 and a recovery post-2020 dip, achieving a notable 5.65% year-on-year increase in 2023. The compound annual growth rate (CAGR) over the last five years was approximately 2.92%.
Future trends to watch for in this market include:
- Shifts towards sustainable and eco-friendly materials, responding to increased consumer awareness and demand for sustainable fashion.
- Increased e-commerce penetration, possibly enhancing market reach and enabling direct-to-consumer sales models.
- Potential supply chain adjustments driven by economic changes or trade policies, influencing pricing and product availability.
