The number of employees in the Advertising and Market Research sector in Denmark stood at 14,000 in 2023, showing a steady rise since 2021 when the sector began recovering from a dip in 2020. Year-on-year variation saw significant increases of 8.33% in 2022 and 7.69% in 2023. The Compound Annual Growth Rate (CAGR) over the last five years indicates an average annual growth rate of 3.13%.
Looking ahead, the employee count is forecasted to reach 15,000 by 2025 and is expected to maintain this level until 2028. The forecasted five-year CAGR from 2024 to 2028 is 1.39%, with an overall growth of 7.14% by 2028.
Future trends to watch for:
- Technological advancements driving demand for new skills in advertising and market research.
- Shifts in digital marketing strategies necessitating workforce adaptation.
- Potential impact of economic conditions on sector growth rates.
- Increased focus on data analytics and consumer insights roles within the industry.
