In 2024, Brandy and Cognac sales in the US were forecasted at 15.13 million units, up from an estimated 14.82 million in 2023. Sales are projected to reach 16.07 million units in 2028. The year-on-year growth from 2024 onwards generally hovers around 1.5% to 1.6%, indicating steady market expansion. The compound annual growth rate (CAGR) over the five-year forecast period is around 1.5%.
Future trends to watch for include a shift towards premiumization as consumers seek higher quality products, and the potential impact of economic factors on discretionary spending. Additionally, evolving consumer preferences towards organic and artisanal products might influence market dynamics.
