The Rum market in France experienced fluctuating growth from 2013 to 2023, peaking in 2019 at 434.32 million euros before beginning a gradual decline. By 2023, the market stood at 419.42 million euros, marking a decrease compared to previous years. Year-on-year variations showed an early surge, but a downward trend emerged from 2020 onwards with negative growth rates. The compounded annual growth rate (CAGR) over the last five years turned negative, at -0.46%.
Future trends to watch include:
- Consumer preferences shifting towards novel and premium rum products.
- Impact of potential economic fluctuations on consumer spending.
- Sustainability and ethical production processes gaining importance.
