In 2023, the percentage of individuals in Île-de-France who made online purchases stood at a significant level, showing steady growth in the past years. The projected data from 2024 to 2028 indicates a positive trend, with an upward trajectory from 83.76% to 90.25%. This represents an increase of approximately 7.75 percentage points over five years. Year-on-year growth reveals an average increase of around 1.5% per year, suggesting consistent consumer adaptation to online shopping, driven by increasing internet penetration and evolving consumer habits.
Future trends to watch for include advancements in e-commerce technology, changes in regulatory policies affecting online sales, and shifting consumer preferences towards sustainable and local products. Additionally, the impact of mobile shopping, social commerce, and augmented reality experiences could further influence purchasing behaviors in this region.
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