Forecast: Turnover in Retail Sale Via Mail Order Houses or Via Internet Sector in the Netherlands

The retail sale via mail order houses or the internet sector in the Netherlands has demonstrated significant growth over the past decade. From 2013 to 2023, the sector grew from €4.18 billion to €28.34 billion, showing robust double-digit CAGR, peaking at 21.84% in 2017. The most notable surge was in 2020, with a year-on-year growth rate of 35.18%, largely driven by the COVID-19 pandemic causing a shift towards online shopping.

From 2022 to 2023, the sector experienced a 15.05% increase, slightly lower than the 17.91% growth from the previous period. Looking ahead, the forecasted CAGR for the period 2024-2028 is 7.69%, indicating a deceleration from historical growth rates though the market is expected to reach €46.36 billion by 2028, projecting a cumulative growth rate of 44.83% over the next five years.

Future trends to watch for include advancements in e-commerce technology, increasing consumer expectation for fast and reliable service, and the impact of sustainability practices on online retail. Additionally, the role of AI in personalizing the consumer experience and the expansion of omnichannel strategies will likely shape the sector's future trajectory.