In 2023, the proportion of individuals purchasing travel and holiday accommodations online in Yorkshire and the Humber was 65.5%. From 2024 to 2028, this figure is expected to increase modestly each year, reaching 68.06% in 2028. This represents an average annual growth rate (CAGR) of approximately 0.8% over the five-year forecast period.
Key trends to watch for in the future include:
- The impact of emerging technologies such as virtual reality and AI on the online travel booking experience.
- Shifts in consumer behavior driven by economic conditions or travel preferences.
- The role of sustainability and eco-friendly options in online travel services.
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