In 2023, the percentage of individuals purchasing travel and holiday accommodations online in Haute-Normandie was lower than the forecasted figures for 2024 and beyond. The data shows a steady year-on-year increase from 2024 to 2028, suggesting a growing trend towards online bookings. The increase is gradual, with each year showing an uptick in the percentage of people using the internet for such bookings, with a noticeable compound annual growth rate (CAGR) projected over five years.

Future trends to watch for:

Increasing internet penetration and technological accessibility are expected to drive higher online purchase rates.
Consumer preferences might lean more towards personalized and eco-friendly travel options.
The role of mobile-friendly platforms and apps could further enhance the growth trajectory for online travel bookings.