As of 2023, Canada's promoters of performing arts, sports, and similar events have generated revenue of approximately CAD 4.03 billion. Forecast data indicates a steady annual increase, with revenue projected to reach CAD 4.52 billion by 2028. Year-on-year growth showcases an approximate rise of 2.67% from 2024 to 2025, followed by similar increments until 2028. The compound annual growth rate (CAGR) from 2024 to 2028 stands around 2.35%.
Future trends to watch include the impact of digital innovation on audience engagement, the role of sustainable practices in event planning, and evolving consumer preferences for hybrid event formats, combining in-person and virtual experiences to reach broader audiences.
