The European tour operator employment landscape in 2023 highlighted Germany and the United Kingdom as top contributors, with Germany leading a growth of 2.98% and the UK at 1.83%. Key positive growth trends were noted in Greece (3.5%) and Portugal (6.96%), indicating robust expansion in these markets. Conversely, significant declines were noticed in Luxembourg (-14.51%) and Iceland (-22.48%), suggesting market challenges. Over the past five years, certain countries have maintained a positive trajectory in employment, such as Lithuania and Malta, driven by increasing tourist inflows and business expansions.
Future trends to watch include the potential for recovery and growth in countries currently experiencing declines, driven by digital transformation, sustainable travel policies, and increasing demand for personalized services. Countries like Portugal and Greece could continue their upward trends, capitalizing on growing tourism sectors. Advances in technology and increasing focus on experience-based travel could reshape employment dynamics in several European markets.
Top countries in Number of Persons Employed of Tour Operator Services by Country
| # | 10 Countries | Units (Employees) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 44,030 | 2023 | +8.25% | +2.98% | View data |
| 2 | 2 United Kingdom | 40,880 | 2023 | +2.3% | +1.83% | View data |
| 3 | 3 Italy | 21,680 | 2023 | +2.63% | +0.12% | View data |
| 4 | 4 France | 20,110 | 2023 | +9.17% | +1.88% | View data |
| 5 | 5 Poland | 11,350 | 2023 | +4.06% | +2.27% | View data |
| 6 | 6 Greece | 9,060 | 2023 | +15.79% | +3.5% | View data |
| 7 | 7 Netherlands | 8,070 | 2023 | +3.69% | +0.042% | View data |
| 8 | 8 Sweden | 5,480 | 2023 | +5.53% | -0.41% | View data |
| 9 | 9 Romania | 5,310 | 2023 | +6.81% | +3.26% | View data |
| 10 | 10 Spain | 4,890 | 2023 | -0.35% | -0.8% | View data |
