The turnover per employee in the German market research and public opinion polling sector shows a steady increase. From 2024 to 2028, there is a consistent year-on-year growth rate, suggesting a stable and positive trend for this industry. By 2023, the turnover stood at a significantly lower figure than what is forecast for 2028, indicating persistent growth over the forecast period.

Future trends to watch for include:

Advancements in data analytics tools and technologies could enhance productivity and further increase turnover per employee.
Potential impact of economic factors or changes in public sentiment measurement technologies.
Increasing demand for real-time and personalized data insights may drive this growth trend further.
Potential for increased globalization of market research services.