From 2014 to 2023, the beer market in Austria showed fluctuating behavior. Starting from 897.0 thousand metric tons in 2014, the market saw variations with a significant dip in 2020 due to a 16.64% drop, likely caused by the COVID-19 pandemic. Recovery was evident in subsequent years, culminating in a stable size of 949.0 thousand metric tons in 2023. The average annual growth rate over the past five years stood at 0.19%. By 2028, the market is forecasted to grow at a 0.3% CAGR, reaching 963.44 thousand metric tons, implying sustained stability and moderate growth.
Future trends to watch for include:
- Continued recovery and stabilization of the beer market post-pandemic.
- Potential influence of health trends leading to a shift towards low-alcohol or alcohol-free beers.
- Changing consumer preferences towards craft beers and local breweries affecting market composition.
- Green and sustainable production practices becoming more significant in consumer choices.