The fresh poultry meat market in the Netherlands has shown significant fluctuations over the past decade. Between 2013 and 2018, there was a general upward trend, reflected in positive year-on-year and CAGR metrics, peaking in 2018. However, from 2019 onwards, we observed a consistent decline in market values, culminating in a sharp drop in 2023 with an 8.12% year-on-year decrease and a five-year CAGR of -7.86%. The market stood at 1.9668 billion Euros in 2023. Forecasts for the next five years predict further declines, with an estimated CAGR of -8.94% and an overall market reduction of 37.39% by 2028.
Future trends to watch for include potential shifts in consumer preferences towards alternative protein sources, regulatory changes affecting poultry farming, and the impact of sustainability initiatives on market dynamics. Monitoring these factors could provide insights into market adjustments and emerging opportunities.