The eye make-up preparations market in Brazil has experienced fluctuations over the past decade. In 2013, the market value stood at 385.46 million USD and peaked at 420.53 million USD in 2014 but then saw a significant decline to 317.76 million USD by 2016. Subsequently, there were minor fluctuations, with the value stabilizing around the 320 million USD mark by 2028. The latest actual data shows the market at 327.2 million USD in 2023.
Year-on-year variations indicate inconsistent growth and declines, with notable positive growth in 2013 (11.6%) and 2014 (9.1%), followed by pronounced decreases in 2015 (-13.85%) and 2016 (-12.29%). More recently, the market showed minor changes, with slight decreases in 2022 (-0.37%) and 2023 (-0.37%).
The 5-year Compound Annual Growth Rate (CAGR) has varied, recently showing a moderate decline of -0.38% for the period leading to 2023. Forecasted data suggests a slight continued decline with a 5-year CAGR of -0.31% and an overall 5-year growth rate of -1.52% from 2024 to 2028.
Future Trends to Watch For:
- Emerging beauty trends and innovations could revive the market. - Increased consumer inclination toward premium and organic eye make-up products.- Economic shifts and disposable income changes impacting consumer spending on cosmetics. - E-commerce growth offering new sales channels and market reach.
