The eye make-up preparations market in Brazil is expected to see a gradual decline in per capita value from 2024 to 2028. In 2023, the value stood at USD 1.54, and forecasts indicate a slight decrease year-on-year, with a value of USD 1.53 in 2024, USD 1.52 in 2025, USD 1.50 in 2026, USD 1.49 in 2027, and finally USD 1.48 in 2028. This reflects a consistent negative year-on-year variation. The compound annual growth rate (CAGR) over the next five years stands at approximately -0.78%, indicating a slow but steady decline.
Trends to watch for include evolving consumer preferences towards natural and organic products, which may impact market dynamics. Additionally, economic factors and disposable income variations in the region could influence purchasing behavior in the eye make-up segment. Monitoring technological advancements in product formulations and marketing strategies will also be essential for understanding future market shifts.
