The 2023 data reveals that Denmark has the highest share of individuals selling goods and services online, standing at 35%. Following closely are the Netherlands at 34%, Norway at 30%, and Germany at 29%. Over the past few years, these countries have shown consistent growth, with Denmark and the Netherlands leading the charge into 2024.
Future trends to watch include:
- An increasing digital transformation across businesses in the EU, particularly in Denmark and the Netherlands.
- Enhanced e-commerce platforms and digital infrastructure are likely to drive growth in online selling.
- Potential regulatory changes across the EU aiming to facilitate easier online market entry for individuals.
- Shifts towards more secure and user-friendly online payment systems enhancing consumer confidence in e-commerce.
Top countries in EU Countries with the Highest Share of Individuals Selling Goods and Services Online
| # | 10 Countries | Percent | Last Year | |
|---|---|---|---|---|
| 1 | 1 Denmark | 35 | 2016 | |
| 2 | 2 Netherlands | 34 | 2016 | |
| 3 | 3 Norway | 30 | 2016 | |
| 4 | 4 Germany | 29 | 2016 | |
| 5 | 5 Croatia | 28 | 2016 | |
| 6 | 6 France | 24 | 2016 | |
| 7 | 7 Malta | 21 | 2016 | |
| 8 | 8 Finland | 21 | 2016 | |
| 9 | 9 United Kingdom | 21 | 2016 | |
| 10 | 10 Belgium | 20 | 2016 |
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