Among the European countries, Romania recorded the highest number of enterprises in the household sanitary goods and toilet requisites sector with 209 enterprises. This is closely followed by Italy with 180 enterprises and Poland at 164 enterprises. Germany and France, traditionally strong markets, show reduced enterprise density at 76 and 47 respectively. Eastern European countries like Slovakia (66) and Bulgaria (84) demonstrate notable presence. Western European countries, particularly the Netherlands (12), Belgium (9), and Austria (6), exhibit lower enterprise counts.
Key year-on-year variation insights for 2023 illustrate:
- Romania experienced a slight increase by 1.61%.
- Italy and Poland faced declines in enterprise numbers by 2.09% and 2.69% respectively.
- Slovakia and Estonia showed significant growth with increases of 6.58% and 8.45% respectively.
- Stable or marginal changes in several smaller markets like Greece, Cyprus, and Iceland.
Looking ahead, the sector is likely to witness growth in Eastern Europe, attributed to economic expansion and increasing consumer spending. Conversely, Western European markets may experience further consolidation due to high competition and saturation. Trends in consumer preferences towards sustainable products may also influence enterprise growth and market dynamics, reflecting an opportunity for innovative businesses.
Top countries in Household Sanitary Goods, Toilet Requisites Number of Enterprises by Country
| # | 10 Countries | Units (Enterprises) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Romania | 209 | 2023 | +1.95% | +1.61% | View data |
| 2 | 2 Italy | 180 | 2023 | -2.7% | -2.09% | View data |
| 3 | 3 Poland | 164 | 2023 | -0.61% | -2.69% | View data |
| 4 | 4 Spain | 123 | 2023 | 0% | +1.01% | View data |
| 5 | 5 Greece | 105 | 2023 | 0% | 0% | View data |
| 6 | 6 United Kingdom | 89 | 2023 | +1.14% | +0.23% | View data |
| 7 | 7 Bulgaria | 84 | 2023 | 0% | +0.24% | View data |
| 8 | 8 Serbia | 83 | 2023 | -1.19% | -1.93% | View data |
| 9 | 9 Germany | 76 | 2023 | -2.56% | -1.02% | View data |
| 10 | 10 Slovakia | 66 | 2023 | +6.45% | +6.58% | View data |
