In 2023, Germany dominated European sold production in the toilet paper and associated products sector with a 20.69% share, followed by Italy at 18.27%, and the United Kingdom at 16.2%. Key growth markets were Poland (4.19%) and Portugal (3.85%), while France saw a significant decline of 5.81%. Notably, smaller markets like Lithuania and Serbia posted strong growth, whereas Greece and Estonia experienced noticeable contractions.
Looking ahead, market saturation in major European countries could shift production trends, with Eastern European nations potentially increasing their market presence, driven by cost advantages and emerging demand. Sustainability and circular economy initiatives might also reshape industry supply chains and production techniques.
Top countries in Sold Production of Toilet Paper, Handkerchiefs, Cleansing or Facial Tissues and Towels, Tablecloths and Serviettes Share by Country (Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 20.69 | 2023 | +0.61% | +0.83% | View data |
| 2 | 2 Italy | 18.27 | 2023 | +4.12% | -0.38% | View data |
| 3 | 3 United Kingdom | 16.2 | 2023 | -0.55% | -1.69% | View data |
| 4 | 4 Poland | 10.21 | 2023 | +3.4% | +4.19% | View data |
| 5 | 5 Spain | 10.02 | 2023 | +1.8% | +1.14% | View data |
| 6 | 6 France | 8.57 | 2023 | -5.83% | -5.81% | View data |
| 7 | 7 Sweden | 3.43 | 2023 | +4.09% | +0.59% | View data |
| 8 | 8 Portugal | 3.16 | 2023 | +3.34% | +3.85% | View data |
| 9 | 9 Slovakia | 2.05 | 2023 | +3.29% | +2.09% | View data |
| 10 | 10 Romania | 1.84 | 2023 | +2.76% | +3.47% | View data |
