In 2024, the European import market for toilet paper and related products saw significant variations, with Germany leading at 319.79 million kilograms, despite a 7.76% decline compared to 2023. France and the Netherlands reported increases of 0.99% and 5.74%, reaching 292.35 million and 240.44 million kilograms, respectively. The United Kingdom faced a minimal decline, while Austria, Denmark, and multiple Eastern European countries like Hungary and Romania showed steady growth. Among the smaller markets, Malta and Estonia recorded significant growth of 3.85% and 3.01%.
Future trends to monitor include sustainability initiatives affecting packaging and sourcing, potential shifts due to post-pandemic economic adjustments, and increasing competition from domestic production reducing imports. Additionally, evolving consumer preferences towards eco-friendly and premium products may influence import volumes and value distribution among European nations.
Top countries in Import of Toilet Paper, Handkerchiefs, Cleansing or Facial Tissues and Towels, Tablecloths and Serviettes by Country
| # | 10 Countries | Kilograms | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 319,790,000 | 2023 | -12.63% | -7.76% | View data |
| 2 | 2 France | 292,350,000 | 2023 | +1.13% | +0.99% | View data |
| 3 | 3 Netherlands | 240,440,000 | 2023 | +5.7% | +5.74% | View data |
| 4 | 4 United Kingdom | 181,650,000 | 2023 | +0.97% | -0.17% | View data |
| 5 | 5 Belgium | 146,820,000 | 2023 | +2.43% | +0.52% | View data |
| 6 | 6 Austria | 138,370,000 | 2023 | +5.14% | +2.52% | View data |
| 7 | 7 Czechia | 130,280,000 | 2023 | |||
| 8 | 8 Denmark | 125,750,000 | 2023 | +1.61% | +2.67% | View data |
| 9 | 9 Spain | 103,290,000 | 2023 | +1.77% | +1.73% | View data |
| 10 | 10 Sweden | 81,723,000 | 2023 | +0.87% | -0.83% | View data |
