EU Countries by Share of Enterprises Using Social Networks

As of 2023, Malta leads EU countries with 70% of enterprises utilizing social networks, followed by Norway (67%) and Ireland (65%). The UK and Finland both show 57%, with Sweden closely behind at 56%. Countries like the Czech Republic, Slovakia, Latvia, and Poland have lower adoption rates, all below 30%. The average enterprise social media adoption rate across EU countries has grown steadily, with a notable year-on-year increase in the northern and western regions.

Future trends to watch include the potential for Central and Eastern European countries to catch up, driven by increased digital infrastructure investments and changing business strategies toward embracing social media as a core communication and marketing function.