The French chewing gum market has experienced a significant downward trend in volume per capita from 2013 to 2023, decreasing from 0.32 kilograms to 0.036 kilograms. This represents an average annual decline (CAGR) of about 23.5% over the last five years. In 2022, the market saw a year-on-year drop of 26.3%, and by 2023, another substantial decline of 35.7%. This declining trend is influenced by changing consumer preferences, a growing emphasis on health, and environmental concerns about non-biodegradable gum waste.
Looking ahead, trends to watch include a potential shift towards sugar-free and eco-friendly gum products, innovation in biodegradable gum options, and the role of marketing in rejuvenating the product's appeal, especially among younger consumers. Market players might also consider diversifying product offerings to include functional gums with added health benefits as a strategy to counteract declining sales.
