The turnover in Italy's retail sale in non-specialized stores is forecasted to grow from 139.42 Billion Euros in 2024 to 151.68 Billion Euros by 2028. This indicates a steady increase in turnover, with a year-on-year growth averaging just over 2% annually. Assuming a base value of 137 Billion Euros in 2023, the Turnover is expected to maintain this steady growth trend.

Future trends to watch include:

Adoption of omnichannel retail strategies enhancing in-store and online shopping experiences.
Impact of economic factors like inflation and consumer confidence on spending.
Technological advancements like AI and big data influencing inventory and customer management.
Sustainability and ethical practices gaining consumer preference and possibly reshaping market dynamics.