The consumption of green coffee in Vietnam is projected to grow steadily from 2024 to 2028, reaching 3.95 million units by 2028 from 3.51 million units in 2024. The year-on-year growth forecast suggests an increase of approximately 3.13% annually. The actual consumption in 2023 was 3.40 million units. Over the past two years (2022-2023), we observed an increase of 2.5%, indicating a steady upward trend in domestic consumption. The Compound Annual Growth Rate (CAGR) from 2024 to 2028 is projected to be around 3%. This consistent growth highlights a positive trend in Vietnam's green coffee consumption.
Future trends to watch for include the growing popularity of specialty coffee amongst younger demographics and the expansion of coffee shop chains. Additionally, the impact of global coffee prices on domestic consumption and the potential growth in organic coffee could further influence consumption patterns.
