The VoD usage in the UK is on a consistent upward trajectory. In 2023, the utilization stood at 77. Based on forecasted data, usage is expected to increase progressively from 2024 to 2028, with values climbing from 79 to 87. This indicates a steady year-on-year growth, projecting an annual growth rate (CAGR) of around 2.5% from 2024 to 2028.

Future trends to watch for include:

Integration of VoD with emerging technologies for enhancing user experience.
Increasing competition from global and local VoD providers.
Rising demand for niche and diverse content offerings to cater to varied audience preferences.