In 2023, Italy led the European production of sanitary towels, tampons, napkins, and related paper products with a market share of 27.89%. Germany followed with 21.56%, while Poland secured 13.84%. Notably, Hungary showed significant growth with a 31.1% increase compared to the previous year, highlighting its rising contribution to the sector. Conversely, the UK and Finland experienced declines at -11.69% and -12.0%, respectively. Over the last five years, the market has shown a balanced growth pattern with some fluctuations, with countries like Portugal seeing notable short-term boosts in production by 33.65%.
Looking forward, the European market is expected to see gradual shifts with Eastern European countries potentially increasing their production share due to lower labor costs and increasing investments in manufacturing capacity. Sustainability and eco-friendly product demand are anticipated to drive innovation and influence market dynamics significantly.
Top countries in Sold Production of Sanitary Towels and Tampons, Napkins and Napkin Liners for Babies and Similar Sanitary Articles and Articles of Apparel and Clothing Accessories, of Paper Pulp, Paper, Cellulose Wadding or Webs of Cellulose Fibres Share by Country (Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 27.89 | 2023 | +1.22% | +5.2% | View data |
| 2 | 2 Germany | 21.56 | 2023 | -0.73% | -3.64% | View data |
| 3 | 3 Poland | 13.84 | 2023 | +3.39% | +4.55% | View data |
| 4 | 4 Spain | 11.67 | 2023 | +0.7% | +2.83% | View data |
| 5 | 5 France | 9.49 | 2023 | -0.66% | -1.57% | View data |
| 6 | 6 Sweden | 4.91 | 2023 | +1.7% | -5.06% | View data |
| 7 | 7 Greece | 3.6 | 2023 | +4.55% | +2.28% | View data |
| 8 | 8 Hungary | 3.43 | 2023 | +6.84% | +31.1% | View data |
| 9 | 9 Belgium | 2.25 | 2023 | +9.51% | +3.62% | View data |
| 10 | 10 Lithuania | 1.88 | 2023 | +5.2% | +10.39% | View data |
